Never in history have more people drank more booze in more places than right now. Between 2007 and 2017, the number of on- and off-premise establishments selling alcohol in the U.S. grew by more than 100,000, or almost 20%. By 2013, after a decade of uninterrupted growth, three-quarters of American adults said they’d consumed alcohol within the last year. So yeah, everyone’s thirsty. Just a little less thirsty for beer.
Consumption of legacy beer brands like Budweiser and Miller has been dipping for years as an increasing number of drinkers turn to low-carb, low-calorie options such as wine and spirits. “It’s important to understand that beer is over 77% of total alcohol consumption in the U.S.,” says Brandy Rand, the chief marketing officer at industry tracker IWSR. “When the category slows, it impacts the entire industry. But overall, the alcohol industry is performing very well.”
The above content has been republished from https://www.liquor.com/articles/sober-moderation-drinking/#gs.w36sht
Take the First Step Toward Growing Your Business. Contact Us When You Need to Apply for a Liquor License in NY State.
